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1. Ad aspect The 107m wide historically significant Cactus Dome was built to contain the radioactive debris from Bikini & surrounding atolls. It is composed of 357 giant concrete panels. We have exclusive permission to paint these panels, and we've decided to turn them into unique advertising space viewable in Google Earth. Quantities, as you can see, are limited to 357 spaces//
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2. Game aspect If you have an internet connection you can play. Embedded within the 357 concrete panels is a $50,000 USD skill-based cryptographic challenge designed to motivate heavy web traffic to your Twitter account {that is, if you've purchased one of the 357 panels}
Yes, your Twitter account effectively becomes a highly visible game piece. Huzzah! |
3. Movie aspect The whole project is tied together with a high quality, CC-licensed film that stands alone as an exciting documentary detailing the Cactus Dome's storied history while also hinting at online gameplay. Every facet of the project is thus designed as a meta take on advertising as art; a three-way secret handshake. And yes, there are still charities involved.
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